AUTO INDUSTRY NEWS

Geely prepares launch of premium car brand

Geely prepares launch of premium car brand image

Text: Anton Andres / Photos: Geely Cars | posted October 19, 2016 07:57

New line of cars to use Volvo modular platforms

Geely is slowly expanding its product portfolio as they prepare reveal a wave of cars under a new brand. The name Geely still remains as the new brand, dubbed Lynk & Co, will use modular platforms from Volvo, a company which the Chinese automaker currently owns.

Lynk & Co. will officially debut on October 20, 2016 and has set up a website as the date draws closer. Mother company Geely will now serve as the entry-level end of the market as Lynk & Co. serves as the premium offering of the Chinese automaker. With Lynk & Co., Volvo now fully concentrates on building luxury vehicles, squaring off the likes of Audi, BMW and Mercedes-Benz. Since Geely's acquisition of Volvo in 2010, the Swedish manufacturer has enjoyed funding from its new parent, launching the S60 the same year, followed by the V40, all-new XC90, S90 and V90 to name a few.

Last year, Volvo Cars announced that they are working on a new range of compact cars in the coming years. Volvo calls the program CEVT or China Euro Vehicle Technology and development is currently ongoing in Sweden. The program mainly revolves itself around Volvo's Compact Modular Architecture or CMA. The CEVT program will see some Geely products with Swedish input. According to Volvo, the CEVT program is an, "engineering and development center for future C-segment cars, addressing the needs of Volvo Cars and Geely Auto".

Volvo has previewed two cars using the CMA platform, namely the 40.1 crossover concept and 40.2 crossover sedan concept. The upcoming Lynk & Co. vehicles are set to be the first cars under the CEVT program. As for expansion, it has been reported that Lynk & Co. vehicles will initially by available in China. Europe is the next target marketed, followed by North America.