Busting the budget market
The all-new Kia Rio compact car is making its debut on the world stage in Switzerland. The all-new Kia Picanto small car is appearing outside Korea for the first time.
"Kia's uniquely powerful presence at Geneva will embody three premieres and highlight our brand's design-led revolution, world-class engineering and advanced hybrid technologies," commented Hyoung-Keun Lee, Vice Chairman, Kia Motors Corporation.
Kia's fourth-generation Rio is a revolution, not an evolution of its predecessor. It boasts a bold and distinctive personality, bringing the latest model into line with Kia's design-led product range.
Longer, wider and lower, new Rio is set to completely redefine its position as one of the most competitive vehicles in one of the most competitive sectors - the B-segment. New Rio will deliver low running costs and class-leading CO2 emissions - with target figures for the model range starting at just 85 g/km.
New Rio will be available with three bodystyles for the first time - four-door sedan, five-door hatchback and (from 2012) a new three-door hatchback - depending on market. The five-door (on show at Geneva) has a length of 4,045 mm, the sedan will measure 4,365 mm (giving a 33% increase in trunk space to 390 liters) and all models feature a wheelbase extended by 70 mm (to 2,570 mm) - greatly enhancing passenger space and cargo capacity.
The all-new Kia Picanto is now a small car, grown up. It has been redesigned and re-engineered with stand-out styling that conveys a sense of solidity and maturity. Longer than the previous model, and with an extended wheelbase, new Picanto will be offered for the first time with a choice of 5-door and 3-door body styles, it is set to become one of the most competitive vehicles in the global 'city car' A-segment.
Picanto's new cabin will offer buyers numerous 'big car' comfort and convenience features - many of them fitted for the first time on a car in this segment - plus material quality and the range of trim choices that introduce a 'premium' level of individualization to this segment. The interior can be chic, sporty or premium, depending on the customer's preference.
Every new Picanto will come with a highly efficient engine from Kia's 'Kappa' family of power units. Globally, four versions of the Kappa will be offered with power outputs ranging from 69-to-87 ps. The Picanto's base-line CO2 figure has been lowered to just 90 g/km, with fuel consumption as low as 4.1 liters/100 km.