AUTO INDUSTRY NEWS

Geneva 2012: Mercedes Benz A-Class

Geneva 2012: Mercedes Benz A-Class image

Text: / Photos: Mercedes Benz Press | posted March 09, 2012 15:23

Entry level redefined

At the center of Mercedes-Benz's presence at the Geneva Motor Show is the world premiere of the new A-Class. The company is opening up a whole new chapter in the compact segment with an entirely new, striking design design, powerful engines ranging from 109 PS to 211 PS, better efficiency and emissions from just 99 g of CO2/km.

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"A is for Attack: the A-Class is a clear statement of the new dynamism of the Mercedes-Benz brand," explains Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. "In automotive development, it's not often you get the chance to start with a clean sheet of paper. Our engineers and designers have made the very most of that opportunity."

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The radical new design idiom that was so well received upon its first appearance with the Concept A-Class has been applied for the production model. With their fresh interpretation of the classic two-box design, the Mercedes designers worked to create a fun, dynamic new look in the segment.

On top of this the car's interior has been given a high-quality feel through design as such and through the choice and combinations of the high-quality materials used. All trim surfaces feature an electroplated finish in "silver shadow", giving them a genuine metallic surface with "cool touch" effect.

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"This is just one example of the way in which the quality of the A-Class's interior is not defined by classic trim elements but by consistent design and by the specific materials used," explains Hartmut Sinkwitz, Head of Interior Design. "The motto we used when designing the interior was 'pure sportiness, newly interpreted'."

The new A-Class also comes with many new technologies. The system first envisioned in the Concept A-Class has been made a real option allowing a smartphone to be fully integrated into the operating and display system. A special app makes it possible to use the full functionality of the iPhone, and in due course also of other smartphones, in the car.

At the same time the new model underlines that for Mercedes-Benz safety is not a question of price - the standard specification includes, amongst other things, the radar-based Collision Prevention Assist system. The system gives a visual and acoustic warning to alert a possibly distracted driver to identified obstacles, and prepares Brake Assist for the most precise braking response possible. This is initiated as soon as the driver steps firmly on the brake pedal.

AMG, too, was involved in the A-Class project from the start, and alongside the standard models, there will be an AMGSport variant.