AUTO INDUSTRY NEWS

Geneva 2014: McLaren 650S Design Studio App released

Geneva 2014: McLaren 650S Design Studio App released image

Text: / Photos: Newspress UK | posted March 12, 2014 15:25

The 650S Design Studio App is available in both Apple and Andriod app store

After the world premiere of the 650S Coupe and 650S Spider at the 2014 Geneva Motor Show by McLaren, the British automaker launched the McLaren 650S Design Studio tablet app which is available for download in both the Apple and Android app store.

The McLaren 650S Design Studio app allows users to configure and personalized the 650S Spider by selecting its paint, wheel, and exterior carbon fiber. Once the user is satisfied with the final look, McLaren says the car can be placed into any desired location using the device’s photo gallery.

The images can be shared through McLaren Automotive’s official social media sites – facebook (www.facebook.com/McLarenAutomotive) and twitter (@McLarenAuto) – by using the hashtag #mymclaren. The best images will be featured in McLaren Automotive’s official website www.cars.mclaren.com.

“The McLaren 650S is the latest addition to our range and is another groundbreaking and beautiful supercar, engineered with the latest innovations. In order to match that innovation, this app offers our fans the chance to closely interact with the car and explore their dreams of the McLaren 650S. They will certainly have a great deal of fun in the process by creating highly original images which they can share with fellow McLaren fans around the world,” said Director of Sales and Marketing, Greg Levine.