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Geneva 2015: Aston Martin electrifies with DBX concept

Geneva 2015: Aston Martin electrifies with DBX concept image

Text: Marcus De Guzman / Photos: Aston Martin Press | posted March 03, 2015 18:15

Aston Martin DBX concept is an all-electric luxury grand tourer

Aston Martin recently revealed the DBX concept car at the 2015 Geneva Motor Show. Designed to 'redefine' the luxury GT segment, the all-electric, AWD concept aims to open up the British automaker to a more varied audience while at the same time offer something different for future Aston Martin buyers.

"The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible," said company CEO Dr. Andy Palmer.

The rear and side of the Aston Martin DBX

Palmer added that the DBX is not a production-ready sports GT car, but is something new in which Aston Martin GT customers around the world may request the automaker in the future.

Finished in a unique Black Pearl Chromium, it was applied to the car in such a way that it mimics the luster of a genuine black pearl. Its body panels are made from machined billet aluminum and features the milling lines that add more flare to the exterior design. Up front, it has the brand's iconic grill design paired with thin headlights while the side and rear carries Aston Martin's distinct styling.

The interior of the Aston Martin DBX

Inside, it is capable of seating four people and the seats are upholstered in exposed brown Nubuck leather which gives the upholstery a high-end furniture finish.

Aston Martin has fitted electric motors to each wheel powered by lithium sulphur cells. No exact power and torque ratings were provided by the automaker.

Other features found on the DBX concept include: electric steering, driver and passenger heads-up display, active exterior LED lights, carbon ceramic brakes with kinetic energy recovery system (KERS) and rear view cameras.