AUTO INDUSTRY NEWS

Giles Taylor appointed as Rolls-Royce's new Design Director

Giles Taylor appointed as Rolls-Royce's new Design Director image

Text: / Photos: Rolls-Royce Press | posted June 28, 2012 12:52

Former design director Ian Cameron to be Rolls-Royce brand ambassador

Rolls-Royce Motor Cars announced the appointment of Giles Taylor as its new Design Director starting July 1 2012 and will report to Adrian van Hooydonk, Senior Vice President BMW Group Design. Taylor replaces Ian Cameron, who retires from the role he held since 1999.

After his design studies in the United Kingdom, Taylor initially gathered experience in several international design roles. The 44 year-old Briton spent 10 years as an executive designer in the British car industry, acting as head of design for two model series at Jaguar. He joined the Rolls-Royce design team in April 2011 as Head of Exterior Design.

"I would like to thank Ian Cameron for his contribution to the resurgence of the Rolls-Royce marque.  His legendary design capabilities combined with his passion for the company’s distinguished heritage have made him an integral part of the success of Rolls-Royce Motor Cars since the brand was acquired by the BMW Group.  As his successor, Giles Taylor has a deep knowledge of emotive brands in the luxury segment and a proven track record, and is the perfect choice to lead the Rolls-Royce design team to future success," said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars.

While Ian retires from his design role, he will remain within the BMW Group until his retirement in April 2013, dedicating his time to Rolls-Royce global heritage matters as Brand Ambassador within BMW Group Classic led by Karl Baumer.

"I feel very privileged to have led the design team for the renaissance of this most prestigious company and I am delighted to continue my relationship with Rolls-Royce in my new role as Brand Ambassador," said Ian Cameron