General Motors Philippines Accelerates Expansion Initiatives

General Motors Philippines Accelerates Expansion Initiatives image

Text: / Photos: | posted July 14, 2004 00:00

General Motors Automobiles Philippines Inc. (GMPh), the domestic subsidiary of General Motors Corporation, the world's largest automaker, continues to boost the presence of Chevrolet in the country with the inauguration today of Chevrolet Alabang in Muntinlupa and the groundbreaking of the Chevrolet North EDSA in Quezon City.

The two new Chevrolet dealerships will join the three other exclusive dealerships opened last year, namely: Chevrolet Pampanga, Chevrolet Pasig and Chevrolet Davao, and the GM AutoWorld dealerships namely: GM AutoWorld Quezon Avenue, GM AutoWorld Makati, GM AutoWorld Shaw and GM AutoWorld Cebu in servicing the fast-growing market for Chevrolet vehicles in the country. Chevrolet Alabang is the product of GMPh's thriving partnership with Heidelberg Motors Corp., the same group that owns GM AutoWorld Makati.

"Chevrolet is General Motors' most valuable brand; and we, at GM Philippines, are very pleased that our business partners continue to support our goal to expand Chevrolet's clientele base in the country," said James Lim, president and general manager of GMPh. "We are pleased that Heidelberg has joined us in this venture and for continuing to believe in General Motors and the Chevrolet brand," adds Lim.

Chevrolet Alabang is a 600-square meter showroom that is ready to serve owners of Chevrolet. The dealership is divided into two areas: the showroom, which can display up to seven (7) Chevrolet units; and the service area, which will serve as the "quick service facility" for periodic maintenance checks and light repairs.

Lim said the Chevrolet dealership expansion projects are critical to GMPh's strategic vision to grow in the local automotive industry by leveraging on the Chevrolet brand's strength and competitiveness.

Last year, GMPh successfully entered the mainstream passenger car market through the launch of the Chevrolet Optra, which is currently ranking third in sales under the 1.6-liter passenger car segment.

Aside from the Optra, GMPh also launched last year two other Chevrolet vehicles, the Aveo and Zafira, which are competing equally well in their respective vehicle categories.

The presence of a Chevrolet dealership in Alabang is expected to capture the growing market demand for high-quality Chevrolet products and services among buyers and existing customers in Parañaque, Muntinlupa, Las Piñas and adjacent provinces.

"The opening of Chevrolet Alabang will allow GMPh to gain a better and wider share in the local automotive market to which it has committed to deliver only the best products and services," said Nicky Mariano, sales and marketing director of GMPh.

Mariano pointed out that the south of Manila has become one of the highest growth areas in the country in terms of residential and population development in the last 10 years.

"A very viable market is present in southern Metro Manila, and reaching that market is definitely part of GMPh's strategic expansion goals," Mariano said.

Meanwhile, the Chevrolet North EDSA, set to open towards the last quarter of the year, will service a wide market including northern Quezon City and the Camanava area (Caloocan, Malabon, Navotas and Valenzuela).