Honda Cars Philippines turns to digital technology

Honda Cars Philippines turns to digital technology image

Text: / Photos: | posted November 23, 2010 17:25

Honda provides complete digital experience

Ever committed in bringing ultimate customer satisfaction, Honda Cars Philippines takes the lead in using digital technology to serve its customers best. In these fast-paced, modern times, Honda takes advantage of digital technology to deliver news quickly, eliminate distance barriers, provide fun entertainment, socialize and connect with its customers.

Honda provides a virtual showroom through its official website, Here, prospective buyers, owners and enthusiasts alike get to know the latest from Honda, study full specifications of the latest Honda models and know the nearest dealer or service center among others.

Just recently, Honda featured live streaming of its environment forum in reaching out to a wider audience. In celebration of HCPI's 20th anniversary, Honda hosted the Blue Skies Alliance forum which gathered both government and various non-government organizations in one roof for an exchange of information on ongoing efficiency programs and upcoming plans designed to attain sustainable mobility. With growing environment predicament, vast awareness and collaborative action from the different members of society are essential for the benefit of the future generation.

Meanwhile, part of is also HCPI's pioneering program for OFWs called the Honda CAREmittance. This program provides Filipinos abroad online access in buying a brand new Honda vehicle for their dear families in the Philippines. Since the launch of the program in 2006, inquiries have been converted to over 2,000 successful deliveries.

In providing fun and engaging entertainment experience, Honda integrates augmented reality (AR) technology in its Jazz online game called Chompin' Jazz. Proud to be the first locally produced AR technology in the country, Chompin' Jazz provides a real-time, virtual gaming experience of loading utility items of different shapes and sizes inside the Honda Jazz using an AR code.

Lastly, HCPI is also part of the social networking arena. Honda fans can follow the latest news and interact with other fellow enthusiasts through Facebook and Twitter. Since HCPI launched the 'Blue Skies for our Children' campaign online almost four months ago, HCPI's Facebook fans are already close to 19,000. The Blue Skies for our Children campaign upholds Honda's longtime pledge way back in 1966 to leave blue skies for our children, as initiated by Honda's founder, Soichiro Honda.

Backed with pioneering digital campaigns, Honda will keep on looking for new digital approaches to keep Honda enthusiasts well-informed and ahead of the pack.