AutoIndustriya / Honda Press | January 20, 2013 02:53
New concept aimed at young, urban, Gen-Y lifestyles
Honda apparently had another surprise up their sleeve as they unveiled the Gear concept at the Montreal International Auto Show. While not usually taken seriously as a show due to its schedule being concurrent with the Detroit Motor Show, Honda Canada provided the world with its first look at the new GEAR Concept Study Model. The Gear hopes to appeal to young, urban, Gen-Y lifestyles.
"Subcompact cars are usually either utilitarian, but uninspiring or they're fun, zippy cars that are impractical and too expensive for the Gen-Y buyer," said Dave Marek, Design Director at Honda R&D Americas, Inc.
Inspired by fixed-gear bicycles, the GEAR concept aims to be an entirely new way of looking at the sub-compact vehicle. The simple and utilitarian car will offer customization options according to the owner’s personality.
The last time Honda launched a subcompact car similar to its size would be the Brio, which Honda launched in Bangkok in late 2011. The Brio is being sold in India and Thailand.