AUTO INDUSTRY NEWS

Honda jumpstarts 2009 with PC dominance

Honda jumpstarts 2009 with PC dominance image

Text: / Photos: | posted February 18, 2009 00:00

Sales rally led by new City

Honda Cars Philippines, Inc. (HCPI) started the year with passenger car (PC) leadership as the most-awaited 3rd generation Honda City entered the local market last January. Data released by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) showed that Honda posted 1,278 unit sales and captured 38% of the entire PC market. Notwithstanding the impact of global economic turmoil, HCPI proved its resilience as it managed to register 22% growth in car sales.

Essential in attaining PC dominance is the City - Honda's latest product offering. With cutting-edge styling and technologies that are geared towards creating new industry standards, the City got the nods of the local market with 719 unit sales. Such sales feat was in fact 63% higher as compared to the same period of last year. Out of the 1,278 sedans Honda sold in January, 62% are City models.

Aside from the City, Honda's other sedan models likewise played significant role in gaining the PC crown. The Civic continued to log favorable sales with 290 units, thereby capturing 32% share of the entire compact sedan class. Celebration continued as the Jazz and Accord posted 26% and 32% growth respectively, up against December 2008 sales.

Among the vehicles available locally, three out of the top five best selling vehicles in January bore a Honda badge: City, Civic and Jazz. "We were very grateful with the market's continued patronage and trust in Honda products. We felt even greater delight as the market embraced the City's new styling and improved driving performance. Despite the implicated threats of economic slowdown, Honda still managed to register sales growth. The unwavering support of the market inspires us to enhance product and service excellence for ultimate customer satisfaction." said Mr. Hiroshi Shimizu, HCPI President and General Manager.

As a whole, the start of year 2009 proved positive for Honda as it earned 102% growth in combined passenger car and commercial vehicle sales, versus the same period last year.