AUTO INDUSTRY NEWS

Honda Motor Company appoints first female board member in history

Honda Motor Company appoints first female board member in history image

Text: Eric Tipan / Photos: | posted February 25, 2014 09:37

Also promotes a non-Japanese to the highest position a foreigner can hold in the company.

Honda Motor Company is shaking things up to broaden their perspective into the auto-buying market by injecting diversity in the corporate setup of the company.

66-year-old Hideko Kunii, a professor of engineering and gender-equality promotion at Shibaura Institute of Technology, is now part of the 13-member board of Honda Motor Company becoming the first-ever female director; something neither Toyota Motor Corp. nor Nissan Motor Corp. has done.

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Another unconventional move is promoting Issao Mizoguchi, a Brazilian of Japanese descent as one of their 23 operating officers.  His promotion makes him the highest-ranking foreigner in the company and comes after spending 29 years with Honda Brazil.  He is now in charge of all South American operations.

These moves by Honda, long known to be run exclusively by Japanese men, are a testament to the growth of Honda as a company in a global market that breaks the boundaries of gender and nationality.

Kunii’s appointment, though ground-breaking for Honda, comes in as a far-second to GM’s installation of Mary Barra as their first female CEO.