AUTO INDUSTRY NEWS

Philippine Honda Civic owners build The Civic Republic

Philippine Honda Civic owners build The Civic Republic image

Text: / Photos: | posted November 10, 2009 10:42

More than 100k Civics sold in the Philippines

Honda Cars Philippines, Inc. recently celebrated over 100,000 Civic units sold in the Philippines at the Fort Strip Plaza. The entry of the Civic in 1991 stirred the local automobile industry and set a new benchmark in its class. Gaining the attention and approval of car enthusiasts, the Civic became the country's number one compact sedan for 5 years.

With over 100,000 Civic owners sharing the same passion for excitement and innovation, Honda builds The Civic Republic - a group of like-minded people exhibiting the same character as the Civic: attractive, fun-loving, gadget savvy, reliable and responsible.

"We have more than 100,000 Civic owners to thank for their constant trust and confidence in the Civic brand. Their support allows us in reaching another Honda milestone that we deeply value. To show our appreciation, we at Honda will not stop in looking for ways to serve our customers best." said Mr. Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc.

Throughout its heritage, the Civic always stands at the forefront of innovative advancements to meet the changing needs of the times. As years go by, the Civic has become a successful global car that provides new levels of values in its driving performance, fuel economy, ride and interior comfort, safety and environment features.

The development of the Civic is an embodiment of Honda's challenging spirit as it defied the norms of early times to pave way for technological evolution. Rolling off in 1972, the first generation Civic was designed as a compact and nimble car to suit people's lifestyle worldwide. The first generation Civic had front-wheel-drive to maximize space. Cars back then had rear-wheel-drive orientation. Nowadays, front-wheel drive is the mainstream system for cars around the world.

Essential in strengthening Honda's reputation overseas was the introduction of Civic CVCC in the U.S. back in 1974. The Civic CVCC was the first car to pass the U.S. Clean Air Act, the so-called 'Muskie Law." The evolution of the Civic also benefited from Honda's expertise gained from its Formula One experience. From the CVCC engine, its F1 experience led Honda in applying double wishbone suspension system to the Civic. It's the very same suspension design that could be found in F1 racing cars and luxury vehicles. In the late '80s, the Civic SiR model with DOHC VTEC engine was introduced. With its VTEC technology, Honda realized an ideal engine performance that combines high power output and low fuel consumption by varying valve timing.

To be part of the Civic Republic, visit any of Honda's 26 authorized dealership in the country. For more details, check out www.hondaphil.com.