AUTO INDUSTRY NEWS

Honda refreshes the Civic

Honda refreshes the Civic image

Text: / Photos: Honda Press | posted March 05, 2010 11:26

Pure Intensity

Honda Cars Philippines, Inc. (HCPI) delivers the new Civic, sporting a newly refreshed dynamic style statement. The Civic now comes with a newly designed 16" three-dimensional, multi-spoke alloy wheels for its best-selling 1.8 S variant to create a sharper look, enhancing its exterior and draws an exciting balance between aerodynamic body styling and aggressive stance.

Always at the forefront of offering something new to the delight of its discerning customers, Honda also introduces the new colors to the range with Polished Metal for the 1.8 S and 2.0 S Civic variants.

"There are several factors consumers consider in buying a car and color is one of the significant drivers in finalizing their decision," said Mr. Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc. "Nowadays, consumers are getting savvy about the latest color trends. And so we continue to revitalize our color line-up to suit the market's dynamic taste and preference. With a sleek Polished Metal body color matched with a bolder alloy wheel design, the Civic is designed to add vitality in its class," Mr. Shimizu added.

The 2010 Civic continues to exude that distinctive character that has carved its winning heritage - spirited driving performance, technologically-advanced features and bold styling. It is chiefly designed to deliver pure intensity into one's entire driving experience.