AUTO INDUSTRY NEWS

Honda upholds passenger car leadership in February

Honda upholds passenger car leadership in February image

Text: / Photos: | posted March 17, 2009 00:00

Sales continue to be led by locally built City

Honda Cars Philippines, Inc. (HCPI) continued to dominate the passenger car (PC) segment in February with 39% market share. Report released by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) showed that Honda generated 1,242 unit sales out of the total PC unit sales of 3,162. Essential in sealing its leadership in the segment was its locally manufactured All New City, comprising 60% of Honda's PC sales.

Entering the local scene last January 2009, the 3rd generation City reinforced Honda's claim in the PC segment with 744 unit sales in February. The introduction of the new City's cutting-edge design and class-leading features that were once reserved for luxury vehicles simply changed the rules on how subcompacts should be like.

Honda's other sedan models likewise played significant role in protecting the PC crown. The Civic logged 4% growth with 303 unit sales, thereby capturing 33% share of the entire compact sedan class. Jazz and Accord models posted 159 and 36 unit sales, respectively.

Honda remained optimistic as its Year-to-Date (YTD) PC sales grew by 31%.

In terms of commercial vehicle (CV) sales, Honda's performance was up by 4% with its CR-V model. Including CR-V sales of 228 units, it recorded a total of 1,470 units in February. Of this figure, Honda ranked second among the entire automotive industry, thereby attaining 16% share of the market.

In spite of the effects of global financial crisis, the first two months of year 2009 proved positive for Honda as it earned 12% increase in combined passenger car and commercial vehicles sales. Such growth is in comparison with the same period last year. "We are confident that the increase in our year-to-date sales performance signals the beginning of a promising trend for 2009. With the market's unrelenting trust in the Honda brand, we look forward to the coming months with prudent optimism. The market's support only inspires us to provide only the best products and services for our customer's ultimate satisfaction." said Mr. Hiroshi Shimizu, HCPI's President and General Manager. With continued favorable sales trend, Honda hopes to deliver significant contribution in attaining 130,000 year-end industry target.