AUTO INDUSTRY NEWS

Hyundai design head to grace AVID Innovation Congress

Hyundai design head to grace AVID Innovation Congress image

Text: / Photos: Hyundai Press | posted March 27, 2013 16:47

Smart Mobility in Smart Cities

Hyundai Motor Company creative design manager, Casey Hyun will be arriving in our country to attend the upcoming Innovation Congress (ICON) and serve as a speaker to inspire people's imagination at the 3rd Thought Leadership Forum of the Association of Vehicle Importers and Distributors (AVID) and the Department of Science and Technology (DOST).

As head of Hyundai’s design team, Mr. Hyun is greatly recognized for leading the team behind the brand's head-turning 'Fluidic Sculpture design' philosophy.

“Manila is the place where I started my love for cars,” says Mr. Hyun, who spent part of his childhood in the Philippines for two years in the 1980s. The Creative Design Manager of Hyundai Motor Company recalls how, at age five, we was looking at and sketching the cars passing by on the road.  “At that time, I had no idea that there was a profession such as ‘automotive designer’, so I went about trying to become a product designer instead.”

The ICON forum is slated for April 5, 2013 from 9am to12nn at the ICON Tent on 32nd Avenue cor. 9th Street, Bonifacio Global City. This will be immediately followed by the opening of the ICON Innovations in Mobility Expo which will run from April 5 to 7 at the same venue.

At the forum proper on April 5, Mr. Hyun is scheduled to talk about 'smart mobility' in 'smart cities.' After that, he will be returning to the ICON tent on April 6 at 9:30am-11:30am for 'Innovation Speak,' where he will interact with industrial design students and share his insights on design and Hyundai design innovation, as well as his personal journey as a designer.

When asked how he would define innovation, he respondsed with: “(It is) the realization of your most creative dream and the execution of your mind’s imagination. Human imagination is limitless and innovation is the reality of a dream.  I truly believe history changing-innovations and ideas are with us all the time. It’s just matter of who thinks of them hard enough and takes that vital first step to make it real.”