Hyundai hires ex-Lamborghini exec to lead Genesis brand

Hyundai hires ex-Lamborghini exec to lead Genesis brand image

Text: Martin Aguilar / Photos: Hyundai | posted December 29, 2015 10:05

Fitzgerald will be the Senior Vice President of Genesis

Hyundai has hired former Lamborghini Director of Brand and Design, Manfred Fitzgerald, to join the Genesis brand starting January 2016.

According to the Korean automaker, Fitzgerald will be Genesis' Senior Vice President and he is set to take charge of establishing and executing strategies for Hyundai's luxury brand. Fitzgerald will also take a core role in brand strategy, marketing and other business operations within the Genesis brand.

Manfred Fitzgerald 

Fitzgerald will be working alongside Luc Donckerwolke, who will lead the Genesis brand's Prestige Design Division as Head of the Hyundai Motor Design Center. Incidentally, Donckerwolke was also a former Design Director at Lamborghini as well as other VW Group brands such as Audi, SEAT and more recently Bentley, which he left in mid 2015.

Both will report to fellow former VW Group designers Peter Schreyer, who is Chief Design Officer, and one of three (and only foreign) presidents for the Korean auto giant.