Hyundai Philippines opts out of MIAS

Hyundai Philippines opts out of MIAS image

Text: Vince Pornelos / Photos: | posted March 13, 2013 17:11

HARI to skip MIAS, to focus on AVID Innovation Congress

The Manila International Auto Show will open in just under a month's time, and it seems something will be different this year... very different.

It's confirmed that Hyundai Asia Resources, Inc., one of the prime proponents and participants of the show in the past years, will not be present at the 2013 edition of MIAS at the World Trade Center in Pasay City.

We reported earlier that HARI has been planning to launch three models at the Manila International Auto Show, though now they will instead focus on an event with the rest of the members of the Association of Vehicle Importers and Distributors called the AVID Innovation Congress.

There have been reports of “maneuvers” with regards to floor space and display locations at the Manila International Auto Show grounds between AVID members and some CAMPI members who wish to showcase their products at the show.

Well, it seems that Hyundai has had enough. In a statement from HARI, the spokesperson said that “We reconsidered our participation in this year's MIAS. But due to the availability of one one concept car, the i-oniq, we decided to showcase it during the AVID Innovation Congress instead.”

What's unusual is the timing of the AVID Innovation Congress on April 5, as MIAS will take place from April 4 to 7, though that could probably be attributed to the scheduling of the i-oniq concept car for a motorshow display with Hyundai Motor Company.

There is no official word yet as to whether the rest of the members of AVID could or would follow HARI's lead.

This isn't the first time that there was a split with regards to motorshows. Back in 2006, the Manila International Auto Show was the first and only international-caliber motorshow in the country. Soon after, however, the members of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) opted out, and started the Philippine International Motor Show.

Can Hyundai be faulted for deciding not take part MIAS?

Well, considering the growth that HARI and the Hyundai brand has experienced in the past couple of years, under the leadership of HARI President Ms. Fe Agudo, they haven't put a foot wrong. In fact, so strong is Hyundai in the Philippine market that 2012's sales statistics have ranked them third overall in terms of sales volume behind Toyota and Mitsubishi.

Safe to say, we'll see how this latest development in the Philippine motorshow scene will play out.