AUTO INDUSTRY NEWS

Hyundai to build R&D center in Nurburgring

Hyundai to build R&D center in Nurburgring image

Text: / Photos: Hyundai Press | posted January 21, 2013 11:06

New €5.5M test center to enhance product quality and performance

Hyundai revealed plans for a new test facility at the Nürburgring track in Germany. The 3,050 square-meter facility will cost €5.5-million, the investment reaffirms Hyundai's commitment being a top carmaker in Europe and the world. Chosen particularly for its direct access to the 'Green Hell', the facility aims to develop the driving dynamics, reliability and durability through track-testing in the challenging track.

Tests carried out at the new facility will be used by Hyundai engineers at the company's R&D center in Rüsselsheim, Germany, to improve the quality and driving performance of its European-designed vehicles.

"The new Hyundai test center at Nürburgring is an expression of our intention to focus on improving the customer experience of our vehicles, such as ride and handling - an important consideration for European drivers. The new center represents a significant investment, and one we expect will significantly contribute to enhancing the perception of the Hyundai brand and our key competitive competence in Europe," said Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe.