AUTO INDUSTRY NEWS

I-ACT gets malls to hold sale events only on weekends

I-ACT gets malls to hold sale events only on weekends image

Text: Eric Tipan / Photos: AutoIndustriya.com | posted October 10, 2016 09:30

Sale events reduce traffic speed on EDSA to 5kph

As the ‘ber’ months kick in, agencies in charge of sorting out the traffic flow in the metropolis have kicked into high gear and are implementing various measures keep vehicular flow moving as we approach the Christmas rush.

Inter-Agency Council for Traffic (I-ACT) composed of the Philippine National Police-Highway Patrol Group (PNP-HPG), Metropolitan Manila Development Authority (MMDA), Land Transportation Office (LTO), Land Transportation Franchising and Regulatory Board (LTFRB) and their force multipliers, aside from implementing the removal of the Unified Vehicular Volume Reduction Program (UVVRP) or number-coding ‘window hours’, have also spoken to mall operators regarding the implementation of their ‘sale’ events.

At the request of I-ACT, mall operators will be holding ‘sale’ events only on weekends as vehicular volume is expected to increase as we get closer to the holiday season.

As per the agreement, there will be no weekday sales beginning October 21, 2016 until January 9, 2017. ‘Sale’ events can only begin from 12:01AM Saturday until 11:59PM on a Sunday in order to avoid the occurrence of another ‘carmageddon’ event.

Malls are also requested to submit their traffic management plan two weeks prior to the implementation of the ‘sale’ event.

This request was made after data gathered by the Metropolitan Manila Development Authority (MMDA) shows that vehicular traffic slows down to 5 kilometers per hour whenever a mall along a major road holds a ‘sale’ event.