Text: AutoIndustriya.com Team / Photos: Infiniti Press | posted January 03, 2014 12:26
Employs social crowdsourced promotion for virtual buildup online
The first official image of the Infiniti Q50 Eau Rouge concept was released prior to its world premiere at the 2014 North American International Auto Show in Detroit on January 13. In the day of the Internet where 'leaks' of upcoming reveals are uncommon, Infiniti seems to have pre-empted attempts and capitalize on the excitement themselves by using a new social crowdsourcing promotion.
The Q50 Eau Rouge is a result of a collaboration between the premium Japanese brand four-time Formula One World Champions Infiniti Red Bull Racing to make a high-performance saloon car with race-bred aerodynamics. The lower and wider concept car with refined muscular appeal features carbon fiber body panels with only the roof and doors remaining from the production Q50.
“From our shared passion for performance with Infiniti Red Bull Racing grew a collective desire to produce a vision of what a high-performance Infiniti Q50 could look like,” said Alfonso Albaisa, Executive Design Director of Infiniti.
Infiniti Q50 Eau Rouge highlights include deep and detailed carbon fibre front splitter, rear diffuser and side sill skirts; carbon fibre roof and door mirror casings; 21-inch lightweight forged alloy wheels and a dual-exit exhaust sports system below a large integrated rear spoiler.
“The design has a number of distinctive Formula One inspired touches. In particular, the sculpted front wing assembly and the rear aerodynamic packaging take their cues from the RB9 race car,” added Albaisa.
To build further anticipation for the concept car, Infiniti is employing a social crowdsourced promotion through Twitter, Facebook and Weibo social networks. This involves social media fans sharing content about the upcoming reveal to build up the car in a virtual garage with each 'share' building individual components of the car. Progress of the virtual build up can be view on unveil.infiniti.com.