Forging through challengesIsuzu's exclusive dealer for Southeastern Mindanao, Southern Motors of Davao, Inc. (SMDI), marked a major milestone in 2011 as the company secured the Isuzu Dealer of the Year title. This marks the first time that Southern Motors of Davao took the top honors for all Isuzu dealers nationwide.
“It's a proud moment for us,” commented Mr. Frank T. Liu, Jr., Southern Motors of Davao, Inc. President and General Manager. “2011 has been a challenging year for the industry and the auto sales network as a whole, but through the talent and hard work of our team here at Isuzu Davao, we were able to meet our targets and goals last year.”
The Isuzu Dealer of the Year award is given to the full-service Isuzu dealership that fulfills very strict criteria on top of achieving actual sales quotas in terms of both vehicles and service. In 2011, despite the challenges posed by disastrous natural phenomena overseas, Southern Motors of Davao, Inc. achieved Best in Sales as well as Best in Service Performance, and was duly recognized by Isuzu Philippines Corporation.
Mr. Frank T. Liu, Jr. assumed the top spot at SMDI just three years ago, and already the company has risen to the many challenges that have faced region and the industry as a whole. The Dealer of the Year award only strengthens the company's commitment to excellence in serving their customers in the south.
“It's been a trying year for us here at Southern Motors, but we weathered the storms in more ways than one,” continued Mr. Frank T. Liu, Jr., SMDI President.
“We are very proud of what our dealership has achieved,” said Mr. Kim Liu, SMDI's Assistant Vice President for Sales and Marketing, “moreover, we are even more proud of our loyal workforce here at SMDI for their determination to overcome the challenges of last year.”
SMDI has been in the auto industry for over 60 years. Originally established as Southern Motors, Inc. in 1949 under the Yutivo and Sons Group of Companies, SMDI, then SMI, sold vehicles made by General Motors such as Chevrolet, Pontiac, Opel, Holden, Vauxhall and Isuzu.
In the 1980's, SMDI then transitioned to become a part of the Isuzu dealer network with the founding of Isuzu Motors Pilipinas, Inc., the precursor of today's Isuzu Philippines Corporation. Since then, SMDI has been the exclusive representative of the reliable Isuzu brand in the whole of Southeastern Mindanao.
To date, Southern Motors of Davao, Inc. carries the reliable Isuzu Crosswind AUV, the tough Isuzu D-MAX pick-up, the comfortable Isuzu Alterra SUV. For light trucks, SMDI also sells the country's favorite light and medium commercial trucks such as the N Series and the larger F Series, as well as the new Isuzu I-Van.
“2012 is looking bright for all of us, and we at Isuzu Davao are more than happy to deliver the best, most reliable diesel-powered vehicles in the market such as the Crosswind, D-MAX and Alterra, as well as happily supply all of your servicing needs for the years to come,” said Mr. Frank T. Liu, Jr., SMDI President.
“We would like to thank our customers -without whose patronage and confidence in SMDI- this would not be possible,” concluded Kim Liu, SMDI AVP for Sales and Marketing.