AUTO INDUSTRY NEWS

The Isuzu Diesel Mission goes malling

The Isuzu Diesel Mission goes malling image

Text: / Photos: Isuzu Press | posted March 23, 2010 17:11

Isuzu makes mall rounds this summer

Isuzu Philippines brings its Crosswind, D-MAX and Alterra to popular malls nationwide at the summer season hits its hottest stride.

"We want our customers to see for themselves the value proposition of our vehicles even without them setting foot in our dealerships," says IPC President Keiji Takeda. "We know that visiting malls is a favorite Filipino pastime so we're only enhancing our customers' mall experience this summer season."

The schedule of Isuzu's mall tour is: March 18-24 at SM City South Mall (Isuzu Alabang), Robinsons Place Bacolod (Isuzu Bacolod), Lim Ket Kai Mall in Cagayan de Oro (Isuzu Cagayan de Oro), SM City Santa Rosa (Isuzu San Pablo); March 22-28 at Gateway Mall in Araneta Center (Isuzu Quezon Avenue); April 6-12 at SM City Davao (Isuzu Davao); April 8-14 at Robinsons Place Ilocos Norte (Isuzu Pangasinan); and April 18-23 at Robinsons Place Iloilo (Isuzu Iloilo).

Aside from the above malls, Isuzu has also displayed at Waltermart Gapan (Isuzu Cabanatuan), SM City Bacoor (Isuzu Cavite), SM City Lipa (Isuzu Batangas), SM City Marilao (Isuzu Bulacan), Park Mall Cebu (Isuzu Cebu), SM City Fairview (Isuzu Commonwealth), Brickstone Mall in Tuguegarao (Isuzu Isabela), SM Mall of Asia (Isuzu Makati), SM City Marikina (Isuzu Manila), SM City Pampanga (Isuzu Pampanga), and Robinsons Place Galleria (Isuzu Pasig).

If you're looking for a vehicle but don't want to brave the summer heat and traffic to drive to an Isuzu dealership, just go to your favorite mall and the Crosswind, the D-MAX and the Alterra will be waiting for you.

Isuzu's nationwide mall tour is part of the Dyna Mission of the "Isuzu Diesel Mission" campaign. It is mainly a diesel-engine awareness drive designed to showcase Isuzu's product innovation and development; Isuzu's diesel technology and vehicle design; Isuzu diesel's advantages over gasoline; and Isuzu diesel's superiority to other diesel engines.

The Isuzu Diesel Mission is sponsored by Caltex Diesel w/ Techron D. Other supporters of the event include Freego, JVC, AVT, Centro Manufacturing Corp., Home Depot, Smartlink and Matabungkay Beach Resort.