AUTO INDUSTRY NEWS

Isuzu PH ends 2014 with 19.9% sales increase

Isuzu PH ends 2014 with 19.9% sales increase image

Text: / Photos: Isuzu PH | posted January 20, 2015 10:18

Isuzu nameplates like the Crosswind and D-Max are still the company's top sellers

Isuzu Philippines Corporation (IPC), the official distributor and service dealer of Isuzu Motors in the Philippines recently garnered a 19.9% increase in sales after the company was able to tally its registered vehicle deliveries to 14,134 units, 2,341 more than IPC's sales record during 2013.

At the start of 2014, IPC was able to average 1,000 vehicles per month thanks to the company's Crosswind AUV and D-Max pickup. This enabled IPC to register 6,429 vehicles compared to 2013 wherein the company only managed to sell 5,757 units during the same period. The D-Max was able to be sold for 3,803 units (2,398 for 2013) while the outgoing Alterra was able to garner 2,048 (577 for 2013) units for 2014.

From September to December 2014, sales performance of IPC increased when the all-new Isuzu mu-X SUV arrived in the Philippines. Upon its launch in September 2014, IPC was able to sell 357 units of the mu-X, followed by 331 units in October, 532 units in November and 499 units for December. Besides being able to sell a total of 1,719 units of the mu-X, IPC's average vehicle sales per month increased to 1,400 from 1,000.

“The immediate success of the All-New Isuzu mu-X demonstrates the domestic market’s strong demand for fresh products that address consumers’ needs and aspirations. It is also an undeniable indicator of the market’s optimism brought about by a buoyant economy,” said IPC President Nobuo Izumina.

Over to light commercial vehicles (LCVs), Isuzu's N-Series business use-trucks led the Philippines' light duty truck segment as it was able to log a month-to-date growth all throughout 2014. Isuzu was able to sell 3,135 units of the N-Series compared to its 2,386 units sold for 2013.