AUTO INDUSTRY NEWS

Isuzu Philippines achieves remarkable growth in Q1 2016

Isuzu Philippines achieves remarkable growth in Q1 2016 image

Text: / Photos: Kelvin Christian Go | posted April 29, 2016 09:03

Isuzu Philippines tallies 32.7 % sales increase in first quarter

The continued demand for Isuzu motor vehicles has helped push Isuzu Philippines Corporation (IPC) to log its best monthly tally in the company’s 19-year history.

Citing combined data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), IPC was able to sell 2,437 units last March. This amounts to a 27.1% jump from the 1,917 units the company sold in March 2015.

IPC’s first quarter tally in 2016 is also a remarkable 32.7% spike compared to its performance during the same period last year. Deliveries of Isuzu vehicles in the first three months of this year totaled 6,579 units while those made in the comparable period of 2015 reached 4,957 units.

The company’s sales in March are also a 12.9% increase over the previous month’s result.

“The robust performance of Isuzu Philippines in the first quarter of 2016, and specifically in March, is a reflection of the local automotive industry’s continued growth, which in turn is boosted by a buoyant economy that definitely encourages consumer spending. Still, we are pleasantly surprised that our growth has actually outpaced that of the industry, and we credit in part our sustained promotional efforts and relevant lineup of vehicles for the rise,” said IPC President Hajime Koso.

Leading the way is the mu-X, whose sales in the first three months of the year never dipped below 1,000 units. Last March, the SUV’s deliveries reached 1,198, and a total of 3,236 during the first three months of the year.

“Without question, consumer demand for the mu-X has allowed IPC to record its highest-ever monthly tally,” Koso noted.

Helping the company’s stellar March figures are the steady sales of the Isuzu Crosswind (395 units) and D-MAX pickup. Together with the mu-X, Isuzu’s light commercial vehicle lineup has posted a 32.3% rise in the first quarter of 2016, or a total of 5.275 units sold versus the 3,986 units moved during the same months last year.

Sales of Isuzu truck models in the first quarter of 2016 leaped 34.3% to 1,304 units, 333 more than the total delivered during 2015’s comparable period. The brand’s light-duty N-Series trucks comprised the bulk of the total with 776 units moved, 268 of which accounted for March’s result.