AUTO INDUSTRY NEWS

Isuzu Philippines launches Radikal D-Max Pickup

Isuzu Philippines launches Radikal D-Max Pickup image

Text: / Photos: IPC Press | posted July 01, 2010 18:24

Conducts a series of test drive events in four provinces

Isuzu Philippines Corp. has lined up a series of test-drive events for its popular D-MAX 4x4 pickup, mainly to welcome the arrival of its latest edition, called "Radikal". Four provincial dealerships are in charge of hosting the D-MAX test-drive tour: Isuzu Iloilo on July 9-10 (SM City on Benigno Aquino Ave. in Mandurriao); Isuzu Bacolod on July 23-24 (BREDCO on Simplicio Palanca Ave. corner Rizal St. in Bacolod City); Isuzu Cagayan de Oro on July 30-31 (SM City on Masterson Ave. corner Gran Via St. in Pueblo de Oro); and Isuzu Davao on August 7-8 (SM City at the Future Development Site on Quimpo Blvd. in Davao City).

Beginning this month, Isuzu starts selling Radikal editions of the D-MAX Boondock 4x4 and the D-MAX 4x4 LS, as well as the new D-MAX 4x4 LT standard edition. The Radikal-edition package - which is available on the Boondock 4x4 and the 4x4 LS - includes an under-grille cover, taillamp guard, bed liner, scuff plates, and interior floor and keyhole illumination. Also added on the Boondock 4x4 Radikal are Euro-design roll bars and a multifunction clinometer. The 4x4 LS Radikal, meanwhile, also gets a navigation-ready 2-DIN audio/video head unit that features a seven-inch touch-screen display, 5.1 digital surround sound system, and iPod and Bluetooth connectivity. The 4x4 LT standard edition, for its part, boasts a new instrument cluster graphic with orange illumination, sporty over-fenders, limited slip differential, cup holders for the center console, and bed liner (on limited units only). The D-MAX Radikal edition is also available as a 4x2 unit.

"The new Radikal edition makes the already attractive D-MAX pickup even more appealing to those looking for powerful, durable and dependable workhorses that are also stylish enough for urban use," said IPC President Ryoji Yamazaki. "We're confident that the 4x4 test-drive events that we've prepared for our valued customers will prove this."

The Radikal 4x2 LS MT is priced at P 1,140,000 while the 4x2 LS AT is P 1,200,000. The Radikal 4x4 LS MT is P 1,370,000 while the 4x4 LS AT is P 1,430,000. The new Boondock Radikal edition M/T is priced at P 1,390,000 while the entry-level 4x4 LT has a pricetag of P 1,130,000.

The D-MAX 4x4 test-drive events will showcase challenges and obstacles designed to highlight the D-MAX's off-road superiority. These include failed climb recovery; hill descent; mud pit drive-thru; hill ascent recovery; rock crawl; elephant holes; cross axle challenge; and camber climb and descent. To make the challenges more dramatic, a two-liter water container will be placed on the vehicles to show how smooth the D-MAX's ride is even on extremely rough terrain.