AUTO INDUSTRY NEWS

Isuzu launches D-MAX mountain bike racing team

Isuzu launches D-MAX mountain bike racing team image

Text: / Photos: | posted October 28, 2011 12:11

4x4 good, 2 wheels better?

For the first time in its corporate history, Isuzu Philippines Corp. is sponsoring a mountain-bike racing team to further demonstrate that the best-selling D-MAX pickup is truly the ideal vehicle for people who live an active lifestyle and even those who engage in extreme sports.

The team - now officially called the Isuzu D-MAX Racing Team - is made up of 11 avid riders who take part in various competitions around the country. Isuzu is putting up a link on its website that will lead to regular updates on the team's competitions.

The team, established as an offshoot of South Cycle Bike Shop back in 2007, was founded by Frederick Farr and Alvin Timbol. One of the most accomplished downhill/gravity riders in the country, Farr serves as team captain and coach, while Timbol, known for his kamikaze style of riding, functions as team co-captain. Members of the cycling community will recall that Farr led the Philippine cycling team to a gold-medal finish at the 2007 SEA Games in Thailand.

In the recently held 5th Mayor's Cup National Downhill Competition in Iligan City in the province of Lanao del Norte, three members of the Isuzu D-MAX Racing Team performed particularly well. Jerich Farr took first place in the novice category, while his father Frederick finished fourth in the pro category. Alvin Timbol also managed a respectable sixth place in the executive category.

"We are proud to be associated with a strong cycling team," said IPC President Ryoji Yamazaki. "They are the perfect embodiment of toughness, excellence and competitiveness - all virtues espoused by the Isuzu D-MAX."