AUTO INDUSTRY NEWS

Isuzu still the Philippines' number 1 truck brand in 2013

Isuzu still the Philippines' number 1 truck brand in 2013 image

Text: Eric Tipan / Photos: | posted January 31, 2014 11:18

With the recent launch of the all-new D-MAX pickup, Isuzu is primed for a bigger and better 2014.

ISUZU Philippines Corporation (IPC) closed out 2013 as still the number 1 truck in the light-to-medium-duty segments in Philippine market, proving that Filipinos continue to trust and support the brand.

Combined reports released by the Chamber of Automotive Manufacturers of the Philippines, Inc. and the Truck Manufacturers Association show Isuzu’s N-Series trucks topped Category 3 with 1,835 sold units for a huge 67.7-percent share of the market. This makes the N-Series number one in the light-duty truck segment for 15 consecutive years. The Isuzu Forward (F-Series) trucks and buses dominated Category 4 with 799 sold units for a 41.3-percent share of the market.

Meanwhile, Isuzu’s heavy-duty trucks (18 tons and heavier) captured 16.6-percent share of Category 5 with 48 units.

The Isuzu Crosswind likewise performed well, selling 6,136 units last year, taking 18.1 percent of the Category 1 or AUV segment. IPC attributes this to the Crosswind’s “reliable performance, multi-purpose functions and value-for-money features.”

Another IPC milestone worth noting in 2013 was the company’s launch of the All-New D-MAX pickup in September. Boasting of perfectly-engineered design & style, beastly engine, and innovative exterior & interior features, the D-MAX is still the vehicle of choice in terms of power and workhorse qualities.  The 2013 sales reflected a 12.1 percent market share in the pickup category with 2,398 units sold.

Meanwhile, the Alterra, with 577 units sold, continues to be the choice of young professionals and entrepreneurs who are seeking for an SUV that carries an image of superiority and youthfulness.

“Isuzu has a strong brand image and has proven its status as a leader in diesel-engine technology.  The favorable public reception of Isuzu vehicles can only lead to a positive outlook for the company’s overall performance in 2014,” said IPC president Nobuo Izumina

With promising sales figures last year, Isuzu is targeting to sell more than 14,000 vehicles in 2014.  With products like the Crosswind, the D-MAX, the Alterra, and the complete lineup of trucks, Isuzu will continue to capture good shares in respective vehicle categories.