Jaguar Celebrates 75 Years

Jaguar Celebrates 75 Years image

Text: Brent Co / Photos: Brent Co | posted December 24, 2010 11:43

Festive speed run at the Subic International Airport

The year 2010 is a milestone year for Jaguar Cars as it marks the 75th anniversary of the iconic Jaguar name and 75 years of designing and building cars, which represent innovation and sporting success. From the first Jaguar that was launched in 1935 - the SS 100 - the Jaguar name synonymous to feline grace and elegance, power and agility has evolved into what Jaguar is today.

Jaguar's strategy to re-make the brand and to revitalize its model range has resulted with the introduction of sophisticated cars, which embody the Jaguar heritage. In 2008, the award-winning XF was introduced, a four door, five-seater with the lines of a coupe and the heart of a sports car. In 2009, Jaguar re-engineered the XK coupe and convertible, creating one of the world's greatest grand tourers. This year, the new XJ broke ground incorporating all the virtues that make a Jaguar.

On this momentous year, Jaguar will celebrate its 75th anniversary at some of the world's most glamorous automotive events, including the Goodwood Festival of Speed and Revival; the Concours D' Elegance at Pebble Beach; and the Mille Miglia Classic. Jaguar is also set to return to the racetrack with the new RSR XKR GT2 to compete in the American Le Mans Series (ALMS).

In the Philippines, Jaguar Cars Inc. celebrated the milestone year with the launch of the new XJ in July, followed it with the unleashing of the XF Diesel at the Clark International Speedway earlier in the month. Wanting to end the year on high engine notes, they ferried a select group of journalists and customers to the Subic International Airport to test its cars to the limits and feel the elegance, power and agility that is - Jaguar.

Participants went through driving exercises led by Georges Ramirez, which started from speed runs on the runway aboard the XF Diesel and later on in the 5.0-liter Supercharged V8 powered XFR and XKR. The next stages of exercises demonstrated the agility of the car with a specially design slalom course to boast of the fine handling characteristics of the XF Diesel while maintaining its grace; a specially designed wet patch was used to demonstrate the active differential and traction control system which evenly distributes power to prevent slippage and ultimately shuts off power in the event of a major slippage; a brake testing course demonstrated the anti-lock braking system in emergency driving conditions.

The day ended with a timed competition through the slalom course where our very own Inigo Roces clocked the best time towards the end of the day, edging out frontrunners Mikko David and Paolo Subido.