Text: Marcus De Guzman / Photos: Brent Co, Audi | posted February 24, 2016 12:24
Stephan Winkelmann to succeed Heinz Hollerweger of Audi's performance sub-brand
The House of The Raging Bull will be saying goodbye to its president and CEO of 11 years after Audi AG announced that Stephan Winkelmann will be heading Quattro GmbH beginning on March 15.
“With his experience from more than eleven years in charge of Lamborghini, Stephan Winkelmann will be a key contributor to the further growth of Quattro GmbH,” said Rupert Stadler, Chairman of the Board of Management of Audi AG.
During his time with Lamborghini, Winkelmann was responsible for the rapid growth of the brand and allowed Lamborghini to be one of the world's leading supercar makers. In 2015, Lamborghini raked in a record sales figure of 3,245 models sold. This was largely due to the success of the Huracan, which accounted for 2,242 units last year.
Moreover, Lamborghini's dealership network tripled under his term in the last decade. In 2018, Lamborghini will be producing their third model, a high-performance SUV which will be based off the 'Urus' concept.
Winkelmann will be replacing Heinz Hollerweger, who will be retiring from Audi after being with the company for almost 40 years.
According to Stefan Kirsch, Board of Management Member for Technical Development at Audi AG, Hollerweger contributed greatly to the success of Quattro GmbH, along with the automaker's current path into electric mobility (specifically the R8 e-tron). In addition, Hollerweger made key developments to Audi Sports, which manages the brand's customer racing program, production and distribution of R and RS models and accessories of the Audi Sport Collection.
Taking Winkelmann's place as CEO of Lamborghini will be former Scuderia Ferrari team principal Stefano Domenicali. He resigned from the racing team after having a poor start during the 2014 season. He then joined Audi in the same year and was assigned to work on certain projects. Like Winkelmann, Domenicali will be reporting to his new post starting on March 15, 2016.