AUTO INDUSTRY NEWS

Land Rover rolls out first-ever Discovery Sport

Land Rover rolls out first-ever Discovery Sport image

Text: Eric Tipan / Photos: | posted October 20, 2014 06:57

Unit driven to global partner Virgin Galactic

The very first production unit of Land Rover’s Discovery Sport has rolled off the production line at Halewood, United Kingdom.  It is en route to the headquarters of the company’s global partner, Virgin Galactic, in preparation for the launch of the first-ever commercial spaceflight.

Land Rover is a major partner in the ongoing Galactic Discovery competition that will end in November 21 and will see four winners fly out to space courtesy of Virgin Galactic.

This latest model in the Land Rover lineup has created 250 new jobs after the company poured in $256 million into the new Halewood plant.

The Discovery Sport features a generous 5 + 2 seating in the body size of a regular five-seater SUV that still lives up to Land Rover’s distinguished accomplishments.

“It fills me with pride to have seen the first new Discovery Sport coming off the line here at our world-class Halewood production facility. We are now even more excited to hand the keys over to the crew at Virgin Galactic. The new car embodies Land Rover’s spirit of Above and Beyond, so it’s fitting that it will be used by a similarly pioneering company in Virgin Galactic,” said Murray Dietsch, Director of Land Rover Programs.

It will make its global debut at the upcoming 2014 Los Angeles Auto Show.