AUTO INDUSTRY NEWS

Lexus Manila Marks First Anniversary

Lexus Manila Marks First Anniversary image

Text: / Photos: courtesy of Lexus Manila | posted January 26, 2010 00:00

Toyota's luxury brand celebrates one year of local operations

Lexus Manila, Inc. marks its first year of doing business in the Philippine luxury automotive scene this month. Since its brand debut in January 2009, it did not take long for Lexus Manila to make good on the brand's global reputation for production quality and customer satisfaction.

During its first year, Lexus Manila has responded to market trends by offering their customers new options in the luxury car market. With the opening of its world-class showroom at the heart of Fort Bonifacio Global City last year, Lexus also launched its initial line-up composed of the flagship sedan LS460, the midsize ES350, the powerful GS460, the IS300 and the full-size LX570 SUV. This was immediately followed by the March introduction of the best-selling RX350 crossover and the IS300C convertible in September. By year end, 172 satisfied Lexus customers can attest to the understated elegance of its products and the warm hospitality of its associates. Lexus garnered 13 percent share of the market, quickly climbing to the fourth position.

As a way of showing appreciation to its clients, Lexus Manila celebrated its first anniversary by holding an intimate Lexus Owners Night last January 14 at Makati Shangri-La Plaza. Customers, composed of experts in various fields and leaders of different companies, were treated to an encouraging 2010 Economic Briefing by Dr. Ramon M. Quesada, Executive Director of the Business Economic Club. The program ended with helpful Feng Shui insights from certified expert Ms. Marites Allen, also the President and CEO of World Feng Shui (WOFS) Philippines. Wittingly hosted by TV personality David Celdran and serenaded by the wonderful music of saxophonist Rex Galvez, over 60 guests truly felt exclusively at home with Lexus Manila.

Following the success of the global Lexus Brand for over 2 decades, Lexus Manila has had an amazing ride and great success during its first year in the Philippines. "2010 poses a lot of opportunity for growth, change and hope. " expressed Danny Isla, President of Lexus Manila.