AUTO INDUSTRY NEWS

Mazda begins CX-3 production in Auto Alliance Thailand

Mazda begins CX-3 production in Auto Alliance Thailand image

Text: Marcus De Guzman / Photos: Mazda | posted October 28, 2015 10:57

CX-3 joins the Mazda3, Mazda2 and BT-50 in factory line assembling in Rayong, Thailand

Mazda's plan to produce the CX-3 outside of Japan is indeed true after the company announced that Auto Alliance Co. Ltd. (AAT) in Rayong, Thailand has begun production the compact crossover.

Originally planned to be solely built at the company's Hiroshima plant, AAT is the second location where the CX-3 is produced. The company recently held a ceremony at the Thailand factory which was attended by nearly 300 employees. Among those present were Mazda's Managing Executive Officers Kiyotaka Shobuda and Kazuhisa Fujikawa and key persons of AAT.

“AAT is an extremely important hub that consolidates our system for supplying the CX-3 promptly and consistently to the growing compact SUV market. By providing customers with Thai-produced vehicles that are as high-quality as those we make in Japan, we will work towards further raising our brand image,” said Shobuda.

First launched by Mazda during the 2014 Los Angeles Motor Show, the CX-3 is the fifth model to utilize the brand's SkyActiv technology and Kodo – Soul of Motion design language.

Berjaya Auto Philippines, the official distributor of Mazda cars in the country, is currently pondering to introduce the CX-3 by 2016 according to Steven Tan, Mazda Philippines President. They are still in the planning phase but the likelihood of the CX-3's arrival in the country is 'better than 50%' added Tan.