AUTO INDUSTRY NEWS

Mazda to Reveal New Design Concept at 2007 LA Auto Show

Mazda to Reveal New Design Concept at 2007 LA Auto Show image

Text: / Photos: | posted November 30, 2006 00:00

Mazda Motor Corporation announced the global reveal of an all-new concept car, Mazda Nagare (pronounced na-gah-reh), at the Greater Los Angeles International Auto Show. Following on the heels of three very successful and exploratory Mazda design concepts Sassou, Senku, and Kabura from last year's show season, Nagare is the first indication of Mazda's future design direction.

According to Mazda's newly appointed global design director, Laurens van den Acker, Nagare sums up the future of Mazda design in one deceptively simple word -Flow. "Nagare is a celebration of proportions and surface language that will evolve into subsequent designs planned for presentation at future international auto shows. Nagare examines light and shadow, and begins to reveal the global design cues for the next generation of Mazda vehicles."

Franz Von Holzhausen, Director of Design for Mazda North American Operations, who headed the Nagare design team in Irvine, Calif., describes Nagare as an evolving expression of Zoom-Zoom: "Inspired by the movement of nature's elements, our designers have captured motion, energy and lightness, translating into a beautiful language of lines and forms that are powerful yet effortless, provocative yet strikingly seductive."
And there's much more to come, too, as Mazda continues to evolve flow through future models. For now, Mazda enthusiasts can experience Nagare as an indication of Mazda Design's confident step in a new direction.
Other vehicles on display at the Show include the recently launched Mazda CX-7 crossover SUV, the Mazda CX-9 three-row, seven-passenger SUV, which arrives in North American Mazda dealerships in early 2007, and the brilliantly designed Mazda MX-5 Miata Power Retractable Hard Top.