Marcus De Guzman / Mercedes-Benz Press | October 21, 2016 00:07
Mercedes-Benz to preview new global strategy with pickup concept
Last year, Mercedes-Benz announced that they will be entering the midsize pickup segment by 2020. Now it appears they will make good on that promise after announcing the launch date of 'A new kind of tough' on October 25, 2016.
Mercedes-Benz has not revealed its official monicker for the upcoming pickup truck described as 'A new kind of tough'. With the current nomenclature being used by the German automaker, it is expected to be called the GLT.
What is likely certain based on recent spyhots taken last June is that it will be a double cab pickup that expects to meet the demands of Mercedes-Benz customers. While it still heavily resembled the Navara, it looked noticeably bolder with the use of wider fender flares.
When released, the pickup may get an engine lineup that will consist of four- and six-cylinder motors available in either gasoline or diesel power. Like the Navara, transmission options may include a 6-speed manual and a 7-speed automatic gearbox. Mercedes-Benz's 4MATIC all-wheel-drive system could also be made available in the GLT.
Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, Volker Mornhinweg, Head of Mercedes-Benz Vans, and Gorden Wagener, Vice President Design Daimler AG have been confirmed to lead the new vehicle debut.
Mercedes-Benz says their Pickup Concept will give an outlook on the design and explain their global product strategy in detail. The automaker will hold the global debut at the art gallery Artipelag in Stockholm, Sweden on October 25, 2016 at 1630 (GMT).