Mercedes-Benz resurrects luxury brand under Mercedes-Maybach

Mercedes-Benz resurrects luxury brand under Mercedes-Maybach image

Text: Eric Tipan / Photos: Mercedes-Benz Press | posted November 12, 2014 08:47

Mercedes-Maybach to challenge Rolls-Royce Ghost, Bentley Flying Spur

After shutting down the Maybach brand in 2011, Mercedes-Benz is set to give its ultra-luxury sub brand a new lease on life under Mercedes-Maybach. Set to be christened as the 'Mercedes-Maybach S600', it aims to compete with Rolls-Royce Ghost and Bentley Flying Spur. 

The Mercedes-Maybach S-Class expands the brand's current range of S-Class cars with the promise of exclusivity and aims to meet the most discerning of requirements in terms of appointments. To distinguish itself from the standard S-Class, it will feature extra space, lavish and prestigious interiors to meet the opulence level of the ultra-luxury market.

While official specs have yet to be revealed, possible power options could be a twin-turbo 6.0-liter V12 engine that outputs 530 PS and 830 Nm of torque or a high-performance version based on the S65 AMG's twin-turbo 6.0-liter V12 engine with 630 PS and 1,000 Nm of torque.


The most obvious identification for the new line will be the Maybach badge on the trunklid. The move is an effort of Mercedes-Benz to climb from third to first place in worldwide sales of luxury vehicles.

The Mercedes-Maybach S600 will make its global debut in November at the Los Angeles Auto Show and followed by another debut a week after at the Guangzhou Auto Show in China.