MIAS 2015: Volkswagen highlights importance of child safety

MIAS 2015: Volkswagen highlights importance of child safety image

Text: Marcus De Guzman / Photos: Martin Aguilar | posted April 10, 2015 12:41

Volkswagen launches Child Safety Initiative to raise awareness on child safety and road hazards

Volkswagen PH recently launched the VW Child Safety Initiative (CSI) campaign that aims to raise the importance of child safety in the Philippines

The CSI itself is based on two main pillars; the first of which is focused on teaching and educating parents and children about dangers on the road. The second pillar is comprised of the passive safety devices that are installed on VW vehicles such as child seats, airbags, active collision systems and ISOFIX child seat locks.

At Volkswagen's exhibition booth, the company laid out a 'child safety corner' that has a junior driving course that demonstrates road safety for kids and a child seat corner that display's the company's seat accessories for infants and toddlers.

Kids can drive around the 50-square meter junior driving course via push cars and get to know the importance of road visuals like traffic lights and road signs such as Stop, No Entry, School Zone and Pedestrian Crossing as such. Those who are able to finish the course will be issued with a junior's drivers license.

Over to the child seat corner there are three display units of Volkswagen Child Seat Genuine Accessories that were developed specifically for babies and small children to travel in complete safety. The first seat is available for babies from 0 – 15 months while the second seat is good for children from 8 months to 4 year olds. The last seat is good for the children aged from 3 to 8 years old.

All child seats according to Volkswagen PH are crash-tested and come with official releases from the German Technical Inspection Association (TUV).

The CSI will roll out nationwide in 2015 and various workshops, books, crash simulations and mini driving courses that will be placed in malls and schools will complete the safety campaign.