AUTO INDUSTRY NEWS

Michelin is official Tire Supplier of the 2014 Shell Eco-marathon Asia

Michelin is official Tire Supplier of the 2014 Shell Eco-marathon Asia image

Text: / Photos: Michelin Press | posted February 11, 2014 11:14

Michelin developed eco tire specifically for the event

Michelin, partnership with Shell, was the official Global Paddock Partner and Tire Supplier in the recently concluded Shell Eco-marathon Asia held in Luneta, Manila last February 7-9.

Shell Eco-marathon is an annual competition that challenge students from around the world to compete in ultra energy efficient vehicles they have built. Shell says there were around 120 teams from 16 different countries that participated in the said event.   

"Michelin and Shell share the same values to put innovation at the heart of developing a better mobility, to make it safer, cleaner, more efficient, and more enjoyable, which is totally in line with our company purpose of giving people a better way forward," said Damien Hallez-Gozard, Michellin Group Technical Communication.

Michelin was the primary choice of tires used in the various vehicle categories. With this, Michelin has developed a tire that provides low rolling resistance that enables the vehicle to cover more mileage. Aside from this, Michelin says the tires for the Shell Eco-marathon Asia have a strategic balance of components that ensures safety and energy efficiency.