AUTO INDUSTRY NEWS

Mini Coupe, Roadster models to get the axe

Mini Coupe, Roadster models to get the axe image

Text: Marcus De Guzman / Photos: Mini | posted February 14, 2015 07:45

Cites rising demand for all-new 3-door and 5-door hatch models

Mini will be giving the Coupe and Roadster an axe, as the British automaker recently announced that they will stop building both models in its Oxford plant.

The discontinuing of the Coupe and Roadster was 'planned' according to Mini. From their launch until 2014, both models generated very low sales; 27,350 for the Coupe and 28,867 for the Roadster. Parent company BMW Group has decided to focus on core models with the new third-generation Mini 3-door and the new 5-door hatch versions.

The Mini Coupe first debuted during the 2011 Nurburgring Nordschleife 24-hour endurance race prior to its appearance at the Frankfurt International Motor Show of the same year. The Mini Roadster on the other hand was first revealed by the company during the 2012 Detroit Auto Show and was the automaker's first attempt in creating an open top, two-seater vehicle.

While there was no exact statement was given on the fate of its other models like the Clubman, Countryman, and Paceman; they did say that the Covertible will still offer a "guarantee of open-air fun", indicating the model will still live on.