AUTO INDUSTRY NEWS

Mitsubishi celebrates 50 years in the Philippines

Mitsubishi celebrates 50 years in the Philippines image

Text: / Photos: | posted February 19, 2013 16:03

Asian Transmission marks 40 year milestone

*Photo caption after the article

Mitsubishi Motors Philippines Corporation(MMPC), the country's automotive assembler and distributor of Mitsubishi vehicles and trucks achieved another milestone as it celebrates its 50th year anniversary this month. Making them the longest staying automotive company in the Philippines.

MMPC has been the governments partner in improving the country's economy by providing quality cars, creating jobs, and being active with their corporate social responsibility programs. In fact, as of December 31, 2012 they have 855 employees under their roof and has been active with social and environmental programs to further uplift the country's economy.

Although MMPC wasn't officially established until August 1996, it traces its roots way back when it was incorporated as Chrysler Philippines Corporation on February 20, 1963 as the manufacturer of Dodge Colt, Minica F4, Lancer, Cimmaron, and Mitsubishi trucks locally. After 15 years, the company changed its name to Canlubang Automotive Resources (CARCO) on October 1978, which in a span of 7 years were bought by Mitsubishi Motors Corp.(MMC) and Sojitz Corporation and consolidated all manufacturing operations in their Cainta plant in 1985. On January 1987, MMC and Sojitz Corp formally took over the operations and incorporated Philippine Automotive Manufacturin Corp.(PAMCOR). On April 1996, MMC became the major shareholder of PAMCOR and finally led to the change of company name to Mitsubishi Motors Philippines Corporation(MMPC).

Some of MMPC milestones in the country are brought about by the very popular Mitsubishi Adventure on 1998, and was able to achieve a production figure of 500,000 units on December 2009 making MMPC the first automotive manufacturer in the country to achieve such feat. Local production of the Lancer EX soon followed suit which proved MMC's confidence on the skills of Filipino workers.

Mitsubishi PH heritage models

Asian Transmission Corporation(ATC), MMPC's sister company is also celebrating their 40th year anniversary this 2013. ATC is established by the same group under MMPC and manufactures transmission assembly units and components which are marketed and exported both locally and to other Asian countries as well. As of January 2013, it has already produced more than 6 million transmission units; the company is set to  produce new six-speed manual transmission gearboxes for Mitsubishi Motors Thailand starting mid year of 2014.

photo caption from L-R: Kai-Uwe Seidenfuss- SVP- Mitsubishi Fuso Truck and Bus Corp.; Kazuki Sugino – EVP, CFO & Treasurer, Mitsubishi Motors Phils. Corp. ; Taizo Furuhashi – Executive Vice President, Mitsubishi Motors Phils. Corp. ; Hikosaburo Shibata- President & CEO, Mitsubishi Motors Phils. Corp. ; Hon. Lorenzo Tañada III- Deputy Speaker, House of Representative; Osamu Masuko – President, Mitsubishi Motors Corp.; Hon. Jejomar C. Binay – Vice President, Republic of the Philippines; Fidel V. Ramos – Former President, Republic of the Philippines; Yoji Sato – Sojitz Corporation, President ; Mitsuka Kaneko – President & CEO, Asian Transmission Corp. ; Orlando F. Alvarez, Jr. – SVP- Marketing & Treasury, Mitsubishi Motors Phils. Corp.; Masato Sada- SVP- Manufacturing, Mitsubishi Motors Phils. Corp.