AUTO INDUSTRY NEWS

Mitsubishi debuts Hello Kitty Mirage at 2013 Thailand Motor Expo

Mitsubishi debuts Hello Kitty Mirage at 2013 Thailand Motor Expo image

Text: Eric Tipan / Photos: Eric Tipan | posted November 30, 2013 00:41

'Hello Kitty' becomes the newest Brand Ambassador in the Thai market

Thailand's obsession with Hello Kitty didn't stop with the Thai police armbands.  Now, Mitsubishi Motors Thailand introduces the 39-year-old Sanrio character, Hello Kitty as their very first Brand Ambassador.

Hello Kitty (full name Kitty White) was seen posing right beside a specially decked out GLS Mirage at the 30th Thailand International Motors Expo.

The limited edition Hello Kitty Mirage GLS will feature Hello Kitty stickers on the exterior and unique wheel covers.  Inside, more themed-décor can be found on the front power window panel, hood meter garnish, center panel and gear shift panel and the steering wheel.  

Customers also have the option to get Hello Kitty seat upholstery, open tray mat, steering wheel cover, pillows and floor mats.