MMC to bolster its operations in emerging markets
Mitsubishi Motors Corporation announced it will sell its all-new Mirage in Thailand starting next week, March 28.
The Mirage is a "global compact car" developed under a revolutionary concept that fulfills the both the needs of incredibly-growing emerging markets as an entry-level car and eco-conscious advanced markets with its superior environmental performance. The Mirage will be made at a brand-new third factory at Mitsubishi Motors Thailand's Laem Chabang Plant; the largest MMC plant outside of Japan. The Mirage will first be sold in Thailand, followed by ASEAN countries, Japan, Europe, then expand to other markets successively.
Mr. Osamu Masuko, President of MMC, noted just before a ceremony marking the event in Thailand "I am pleased to present the Mirage first in Thailand. The Mirage is an all-new compact car focused on premium fuel efficiency and low CO2 emissions just right for the times where demand for superior fuel efficiency and eco-friendliness are increasing all over the world. I would like to personally thank the Thai government for their promotion of their Eco-car Program, allowing us the chance to bolster our Thai operations. After Thailand, the Mirage will be exported to ASEAN countries, then gradually make its way around the world."
The Thai-market Mirage will be equipped with a 1.2L MIVEC engine that delivers fuel efficiency of 22km/L, among the best in its class, and above the Thai government's requirements for "eco-car" certification. The Thai-market Mirage will be priced between THB 380,000 to 551,000 depending on trim level.
In the Philippines, Mitsubishi Motors Philippines plans to sell the Mirage later this year, although details have not been disclosed.