Mitsubishi Motors Philippines announces strong start for 2016

Mitsubishi Motors Philippines announces strong start for 2016 image

Text: Vince Pornelos / Photos: Vince Pornelos | posted February 04, 2016 11:25

Montero Sport accounts for almost a third of Mitsubishi's sales

Mitsubishi Motors Philippines has just announced that they have started the year strong with January 2016 sales. By their accounts, January's sales registered a 50% rise compared to the same period last year.

A total of 4,867 units were sold last month and almost a third of which were accounted for by the Montero Sport. 806 units were of the all-new model while the previous generation likewise registered 816 units.

MMPC says that deliveries are underway for the more than 3000 buyers who reserved their units.

According to Froilan Dytianquin, MMPC's First Vice President for Marketing that “in spite of the issues that hounded the Montero Sport last year, we are truly delighted with the outcome of total reservations received as well as actual sales turnout last month. It confirms the market's confidence in the Montero Sport brand.

The new Montero Sport was launched last month and features new styling, new features, as well as a new 4N15 2.4L MIVEC Clean Diesel engine and an 8-speed automatic gearbox. The prices of the 2016 Montero Sport start at PhP 1,500,000 for the GLS 2WD 8-AT and top out at PhP 1,998,000 for the GT 4WD.

“I believe that you cannot really put a good product down,” continued Dytianquin. “We are also pleased that the sales of the predecessor Montero model which we intend to continue selling also sold 200 times more than last December. I believe that in spite of the introduction of the new generation model, they still find this GLX model to have outstanding value for money proposition.”