Mitsubishi Motors Philippines sales up for February

Mitsubishi Motors Philippines sales up for February image

Text: / Photos: | posted March 19, 2012 16:01

Montero Sport and Strada continue to be bestsellers

Mitsubishi Motors Philippines Corp. (MMPC) managed to register double digit growth of 19% in February compared to January 2012. Year to date sales also accounted for a modest growth of 1.5% while most players in the industry posted a decline in their year to date figures. For February, MMPC sold a total of 2,751 units and year to date sales totaled to 5,062 units.

MMPC also recorded strong and improved sales in most industry segments. Light Commercial Vehicles (LCV) increased by 19.1% with 2,591 units sold capturing a 35.4% market share. During the same period last year, LCV increased by 5.1%. MMPC credits its robust performance particularly in the LCV segment to the Montero Sport and Strada which continuously dominate its categories. Sales of Montero Sport are 25.63% better than January sales with 951 units sold making it the bestselling Midsize SUV. The Strada also dominated the double cab pick-up segment with 446 units sold accounting for an increase of 31.2%. Locally manufactured L300 and Adventure also increased by 8% and 3.6% respectively. Being practical and dependable LCVs these two models are very much appealing and ideal to small and growing businesses. Fuso trucks also improved by 40% compared to January sales.

With the improving demand and recovering supply especially from Thailand, combined with the aggressiveness of financing and bank partners, MMPC is optimistic that sales will continue to surge for 2012. “To support this growth, MMPC will be banking on the new model and variants to be introduced as well as opening of additional dealership outlets for this year.”, Mr. Hikosaburo Shibata, MMPC President and CEO said.