AUTO INDUSTRY NEWS

Mitsubishi Motors spices up the SUV market

Mitsubishi Motors spices up the SUV market image

Text: / Photos: | posted May 01, 2007 00:00

Mitsubishi Motors Philippines spices up the SUV segment

Mitsubishi Motors Philippines spices up the SUV segment with the introduction of its 3 new and exciting models, the all-new Mitsubishi Outlander, Mitsubishi Endeavor and Mitsubishi Pajero. These 3 new SUVs will definitely thrill the market considering its advanced features and exceptional styling.

Mitsubishi Pajero 4x4 3.8 V6 MIVEC and 3.2 D-ID Common Rail

Every SUV fanatic knows the heritage behind the 7 consecutive and 12 overall winner of the Dakar Rally. Every useful technology from the race is derived and applied into the production model. With the 4th generation Mitsubishi Pajero 4x4, Mitsubishi Motors is very confident to please the most scrutinizing customer.

The new Pajero sports a bolder but cleaner look that exudes class. Starting at the front, a new chrome radiator grille and bumper presents aggressiveness while the High Intensity Discharge headlamps provide better luminance during the night. The hood is not made of sheet metal but of aluminum helping save weight thus returning better fuel economy. The side mirror with defogger also functions as a turn signal indicator and as an approach lamp as courtesy to passengers boarding the vehicle. A new 6-spoke 17-inch alloy wheels shod with 265/65 R17 tires complements its muscular body. At the rear, the Pajero gets also a refreshed treatment with a new spare tire carrier design with integrated rear fog lamp.

Inside, a new all-black dashboard accentuated by wood and silver paneling spans the width of the Pajero. The new dashboard houses the high-visibility, high contrast meter cluster, Multi-Information display that can tell the time, date, elevation, temperature readings, compass, average speed, fuel consumption among others. Also integrated on the new dashboard are the controls and display for the fully automatic climate control and the single in-dash CD/MP3 tuner with Digital Sound Processor and equalizer. The Pajero's leather-wrapped 4-spoke steering wheels has integrated audio remote and cruise control switches. For convenience, the new Pajero is equipped with illuminated vanity mirrors, illuminated key cylinder, LED ceiling mood lamp, and front foot lamps. The seats are large and wide to easily accommodate 7 adults but can also be configured in a number of ways to fit extremely large and long cargo thanks to the stowable third row seat and fold and tumble second row seats.

Safety features of the new Pajero are top of its class. Major features are the Mitsubishi Active Skid and Traction Control (M-ASTC) which controls engine power and brakes to prevent understeer or oversteer and its ABS with Electronic Brakeforce Distribution acting on the 4-pot front disc brakes and rear disc brakes. The monocoque body frame has been developed under the Reinforced Impact Safety Evolution (RISE) body frame technology helping the occupants withstand various kinds of collisions. The new Pajero is much safer than its predecessor and its competitors with the addition of side and curtain airbags. Also the Pajero has an electro chromic rear view mirror that automatically dims the mirror to prevent glare from the headlamps of ensuing vehicles.

The new Pajero is now available with two more powerful engine options namely the 3.8 liter 6G75 V6 24-valve MIVEC gasoline engine and the Turbocharged and Intercooled 3.2 liter 4M41 16-valve Direct Injection Diesel Common Rail engine. The gasoline variant churns out 250 PS @ 6,000 rpm and 22.6 kg-m @ 2750 rpm thanks to the MIVEC (Mitsubishi Innovative Valve Timing Electronic Control) technology, while the diesel version that is fitted with a new Common Rail Injection system produces 165 PS @ 3,500 rpm and 38.1 kg-m @ 2,000 rpm. Both engines transfer power through a 5-speed INVECS-II with Sportronic plus it is mated to a high tech four wheel drive system called the Super Select II. The Super Select II system allows the driver to shift from 2 wheel drive to 4 wheel drive and vice versa even without stopping. A refined version of the 4-wheel independent suspension is adopted from the previous model to provide excellent roadholding capability and ride comfort.

The new Pajero which is completely imported from Japan, measures 4900mm x 1875mm x 1870mm (LxWxH) and it is available in the following colors: Rio Grande White, Congo Silver, Riviera Green, Amazon Red, and Mongolia Black. The Suggested Retail Price (SRP) for the 3.8 V6 MIVEC is P2,588,000 and P2,688,000 for the 3.2 D-ID Common Rail Diesel. Vehicle warranty is 3-years or 100,000 kilometers whichever comes first.

Mitsubishi Endeavor LE 3.8 V6

Basing it on the platform of the 4th generation Eclipse and the 9th Generation Galant 240M, the Endeavor was developed to satisfy the needs of the discerning American mid-sized SUV market. The Endeavor boasts of a comfortable, quiet ride with a good balance of exhilarating performance and good fuel economy. As it is derived from its ultra performance car base, it can deliver superb handling and straight line stability and maneuverability.

From the outside, the Endeavor exhibits muscles though its wide stance, bulging fender lines and large 7-spoke 17-inch alloy wheels. The geo-mechanical styling of the Endeavor creates visual representation of speed, motion, and power. Large headlamps and powerful foglamps, which are incidentally of the daytime running type, illuminate your path at night. Roof rails are also standard for that more macho SUV feel while rear privacy glass are provided for your added security. At the rear the glass hatch also opens separately from the tailgate via an electronic release mechanism for your convenience.

The interior of the Endeavor hints also of solid engineering. The dashboard looks so well built and nicely laid-out. Audio buffs would be pleased to fiddle with the 650-watt Rockford Fosgate 6 in-dash CD/MP3 tuner with 9 speakers (including a subwoofer). Climate control with rear passenger vents is fully automatic while important and relevant information are displayed on the multi-information monitor. Other convenience features found inside are an 8-way power adjustable driver seat, keyless entry with alarm, front 12V accessory sockets, rear armrest with cupholders, and a tonneau cover. The occupants are well protected by the rigid monocoque body construction and side, curtain and front dual stage SRS airbags.

A 3.8 liter V6 with 24-valves moves the Endeavor with ease as it produces 228 PS @ 5,000 rpm and 35 kg-m @ 3,750 rpm. The front wheels are driven by a 4-speed INVECS-II automatic with Sportronic shifter and is aided by an electronic active skid and traction control system to prevent excessive wheelspin, understeer, or oversteer. The Endeavor also possesses 4-wheel independent suspension and 4-wheel disc brakes with ABS and EBD.

The Endeavor is imported from the United States and is available in Appalachian Black, Liquid Silver Metallic, Satin Grey Pearl, Phoenix Red, Platinum Beige, and Cocoon White. SRP for the Endeavor is at P2,150,000. Vehicle warranty is 3-years or 100,000 kilometers whichever comes first.

Mitsubishi Outlander GLS and GLS Sport

The all-new second generation Mitsubishi Outlander out does just about everything. From the exterior looks, the all-new Outlander is a standout from the rest of the competition. Total redesign aimed the SUV further upscale thanks to an increase in size, a host of new features and a complete makeover inside and out. Notably, the Outlander gained 4 inches of length and adding 13 cubic feet of cargo space.

The exterior styling shows the new aggressive direction of Mitsubishi Motors. Starting at the front, the all-new Outlander is fitted with auto-leveling High Intensity Discharge headlamps that does not only look cool but provides excellent visibility when driving at night. Front foglamps fitted on the bumper together also aids in lighting up the road. Fenders are bulged to accommodate the wide track and the 5-spoke 18-inch aluminum alloy wheels with 225/55R18 tires. The roof is fitted with roof rails and a rear mounted antenna. Worthy of mentioning is that the roof panel is made of aluminum to save precious weight and reduce body roll. At the rear the most unique feature of the all-new Outlander is its two piece flap-type tailgate that makes loading cargo easier. The LED tail lamps and LED 3rd brake lamps mounted on the rear spoiler makes it more visible than conventional bulb types while the dual tail pipe has chrome finishers to enhance the appearance.

The atmosphere in the interior continues to be sporty thanks to its dynamically shaped dashboard. Both GLS and GLS sport share the following features: 3-spoke leather wrapped steering wheel has silver accents and controls for the audio system, multi-information display monitor, auto-climate control, cup holders, two-level glove compartment, and a center console on top of the dashboard. The GLS Sport however has upgraded features such as a 650-watt Rockford Fosgate premium sound system (6 In-dash CD/MP3/Tuner with 9 speakers including a rear 10-inch subwoofer), magnesium alloy paddle shifters, auxiliary audio jack, and a tonneau cover.

For performance, both Outlander variants get their zing from an all-new all-aluminum 3.0 V6 called the 6B31. This new engine has 24-valves and enhanced by the MIVEC valve train system and it produces a class leading 223 PS @ 6,250 rpm and 28.25 kg-m @ 4,000 rpm. Transmission type is a 6-speed INVECS-II with Sportronic and has a 3-mode 4-wheel drive system easily controllable by a knob found on the center console.

For footwork, the all-new Outlander relies on McPherson Struts up front and a heavy duty multi-link rear suspension both having stabilizer bars. For safety, the body frame has been developed using the Reinforced Impact Safety Evolution technology to reassure collision safety. Brakes are all discs and are equipped with Electronic Brakeforce Distribution. Dual stage front SRS airbags are standard and anti-trapping power windows are also equipped. What sets apart the GLS Sport model from the GLS are the addition of safety items like: side and curtain airbags, and the Active Stability Control or ASC that dramatically helps prevent oversteer or understeer.

The all-new Outlander which is a CBU from Japan measures 4640mm x 1800mm x 1720mm (LxWxH) and it is available in the following colors: Claysoil Beige, Carbon Black, Cobalt Blue, Sapporo Silver, Adobe Grey, and Biscuit White. The Suggested Retail Price (SRP) for the Outlander GLS is P1,488,000 and P1,688,000 for the Outlander GLS Sport. Vehicle warranty is 3-years or 100,000 kilometers whichever comes first.