Text: Vince Pornelos / Photos: Brent Co | posted February 11, 2015 17:36
MMPC targeting 700 units per month
During a press briefing today at the Shangrila Hotel in Mandaluyong, Mitsubishi Motors Philippines Corporation (MMPC) gave a preview of the all new 2015 Mitsubishi Strada and L200 for the local market.
The new Strada and L200 represent the fifth overall generation of Mitsubishi's global pick-truck; a lineage that can be traced back to 1978 and 4 million units sold. The new generation Strada/L200 will be offered in 150 countries as the Triton.
The presentation was let by Mitsubishi Motors Corporation (MMC) Corporate General Manager, Mr. Koichi Namiki in which he highlighted the many changes they had made to the Strada such as the entirely new design (based on the Mitsubishi GR Concept), the larger dimensions, the improved comfort of the rear suspension (longer leaf springs), improved noise-vibration-harshness (NVH) lessening, overall reliability, among others.
Namiki also elaborated on the extensive features of the top-spec variants of the 2015 Strada such as the improved dual-zone air conditioning, keyless start, the best-in-class interior length, the new Super Select 4WD II system, the redesigned interior, the advanced entertainment package and LED DRLs.
The 2015 Strada will also get improvements to the suspension, load absorption over the frame, a chassis with improved reinforcements under the bed, a thicker skid plate, and many more.
There will be 7 variants of the 2015 Strada; 1 will be the Single Cab version, 3 will be Double Cab 4x2 and 3 will be Double Cab 4x4. MMPC is not yet disclosing any prices or variant specifics yet, but they did indicate that the 2015 Strada will be launched in mid March with dealers commencing pre-selling sometime late February. This is in line with MMC's announcement that their Thailand facility has just begun exporting the new Strada.
Mitsubishi Motors Philippines is targeting 700 units per month from the Strada, a considerable jump from the 250 montly units the current model is selling.
When asked about the how the Strada will fare in 2015 with the arrival of many other new pick-up models, MMPC's Vice President for Marketing Services said: “We can take that challenge.”