AUTO INDUSTRY NEWS

Mitsubishi to debut new vehicle at the 2012 Geneva Motor Show

Mitsubishi to debut new vehicle at  the 2012 Geneva Motor Show image

Text: / Photos: Mitsubishi Press | posted January 25, 2012 13:34

Start of Mitsubishi's gradual transformation in its design language

For the first time, Mitsubishi Motors Corporation (MMC) has decided to select the most demanding European market as global launch pad for an all-new vehicle. Next March, the Geneva Motor Show will see the world premiere of what MMC describes as a strategic and innovative premium vehicle, to be retailed sequentially during 2012.

This unveiling confirms the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC's "Jump 2013" business plan for a greener and more global Mitsubishi. Fittingly, this complete family of cars / crossovers / SUVs will see a gradual transition to a re-focused design language.

This re-focused design language, while still being formulated, is envisaged as an open design concept, meant to be flexible enough to suit specific vehicle requirements whilst staging Mitsubishi’s famous Three Diamond logo accordingly.

Refined yet assertive, this new engineering-driven look can be understood as the new expression of Mitsubishi’s near century old tradition of technology tailored for today’s world – the one that recently brought i-MiEV, the 4N1 Clean Diesel engine, Green Plastics and the same one that will bring innovative proprietary PHEV technologies next year, based on MMC’s state-of-the-art electric vehicle know-how that led to i-MiEV, prior to other future significant breakthroughs.