Weathering the challenges
Mitsubishi Motors Philippines Corporation recently released their annual sales report for 2011. The automaker registered a modest growth of 1% in terms of sales, achieving a total of 32,603 units sold in 2011.
MMPC was able to capture 20% market share for 2nd place overall despite the numerous challenges posed by 2011 including the earthquake and tsunami in Japan as well as the flooding that ravaged Thailand's industries. 2011 also marks the fifth consecutive year that MMPC registered growth in sales volume and market share since 2006.
Increases in several segments were also reflected in MMPC’s 2011 performance. The Light Commercial Vehicle (LCV) increased by 2.5% while its Fuso trucks and buses increased by 12.7%. The growth in MMPC LCV sales was contributed primarily by increase in the Strada, Montero Sport, ASX, Pajero, Adventure and L300 models.
Throughout 2011 MMPC was also able to keep its industry position and recorded several notable achievements. MMPC was able to top several segments such as the SUV segment with the combined sales of Montero Sport and Pajero of 12,210 units, and also the Strada as No.1 double cab pick up with sales of 4,216 units or 27.7% share of the double cab pick up segment.
For 2012, MMPC is optimistic that it will further improve its sales volume and market share as it is projecting a growth of 12% compared to its 2011 sales performance or 36,500 units. The increase will eventually come from year model enhancements and new variant introductions of its existing vehicle line up which will further excite the market. MMPC also expects to improve its passenger car sales with the introduction of its Global Small car or the Mitsubishi Mirage which made its debut in last year’s Tokyo Motorshow. The Mirage is expected to easily gain market acceptance considering its outstanding fuel economy and top of its class features.
“This year MMPC is geared not only on working at its best to achieve its projected sales volume but is also dedicated in improving its after sales and customer service”, Mr. Hikosaburo Shibata, MMPC President and CEO said. “For 2012 MMPC will continue to bring in more vehicles that will respond to the need for a quality vehicle for every lifestyle and at the same time environment friendly, this integrates our commitment of providing utmost driving pleasure and safety to our valued customers and our community”.