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Motoring Media, Executives take the Fitness First Lose It, Lose Big Challenge

Motoring Media, Executives take the Fitness First Lose It, Lose Big Challenge image

Text: / Photos: | posted December 29, 2011 15:52

Working it

 

With 19 motoring media and 12 automotive executives separately signed up at two Fitness First branches for either one of two ongoing trainer- and nutritionist-supervised weight-loss programs, can dramatic results reminiscent of reality TV be forthcoming?

The “Fitness First Lose It, Lose Big Challenge, Motoring Media Edition” puts a structure to the weight-loss challenge that the local motoring media started in 2010. A series of weigh-ins in early November at the Fitness First Fort Bonifacio branch determined eligibility for either one of two programs designed by Dave Nuku, Fitness First Regional Fitness Manager and one-time Blue Team trainer for The Biggest Loser Asia contestants.

Twenty one motoring media and executives are now signed up for Lose It!, a flexible, personalized 12-week program designed to shed 10 to 30 lbs. for those with a BMI of 25 - 29.9.

Meanwhile, 11 fell under the Lose Big program tailored for those with a BMI of 30 and above. Similar to “The Biggest Loser Asia” TV show set-up, two teams led by a trainer have started meeting for intensive two-hour sessions thrice a week over a 13-week period to dramatically cut the fat.

“Whether it’s seeing the so-called finish-line like in the case of Lose It! or it’s the group-format of Lose Big, everyone has different triggers to kick-start a lifestyle change. Fitness First’s first-year partnership with the motoring media and executives on their second-year fitness challenge is another way for us to get the message across on how real results come from determination and putting in the work,” said Mark Ellis, Fitness First Country Manager. “At Fitness First, safe and sustainable weight-loss requires programs that are tailored to how individuals respond to physical exercise and nutritional diets. At the end of 12 to 13 weeks, participants would have not only lost unwanted weight but use what they have learned to maintain their new fitness level.”