NAIAS 2015: Hyundai unwraps Santa Cruz Crossover Truck Concept

NAIAS 2015: Hyundai unwraps Santa Cruz Crossover Truck Concept image

Text: / Photos: Iñigo S. Roces, Hyundai Press | posted January 13, 2015 08:05

Designed to meet the demands the urban lifestyle of the Millennials

Hyundai is facing the challenge of mobility and youth head-on as they introduce the Santa Cruz Crossover Truck Concept.  Designed to meet more of the desires for expression, efficiency and maneuverability of Millennials, the Santa Cruz, according to Hyundai, ‘doesn’t focus on all the same attributes as traditional pickups.’

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“The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call ‘Urban Adventurers.  This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry’s current product offerings,” said Mark Dipko, director, corporate planning, Hyundai Motor America.

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Sporting a bed, this highly stylized Santa Fe Crossover Truck Concept has smooth flowing lines without losing the muscle and heft trucks are known to possess.  The side profile is highlighted by oversized wheels, Michelin® tires with a special tread design, center-locking hubs and yellow Brembo® brake calipers.

The Santa Cruz features convenient, rear-hinged rear doors which integrate seamlessly with the front door design. The wheel arches, roof, and bed rails offer convenient tie-down cleats for securing cargo of all shapes and sizes. From the rear, the concept presents highly-contoured bed forms, and for extra utility, the expandable bed can be easily reconfigured for longer cargo, using a unique drawer-like sliding function.

Powered by a 2.0-liter turbo diesel powertrain delivering 190 HP and 406 Nm of torque, the Santa Fe gets 12.7 kilometers per liter all while offering Hyundai’s HTRAC® All-wheel drive system.

This four-door seats five and has a footprint is similar to a small CUV, letting it navigate in small city streets and tight parking spaces easily.  It comes with a versatile cargo bed that provides separated storage for recreation equipment for a surf or paddleboard session, or a couple of mountain bikes for the trails. What’s important is all that dirty, sweaty, wet, sandy, bulky gear remains in the back of the truck, cleanly separated from the passenger compartment.

Your precious gear stay secure thanks to an integrated, rigid tonneau cover that conveniently retracts when not needed.

The Santa Cruz offers an innovative tailgate extension that allows the bed length to be expanded.  When fully extended, Santa Cruz’s bed length is similar to a mid-size pickup, providing the ability to carry much more than its compact footprint would suggest, yet only when needed.