Marcus De Guzman / Acura | January 13, 2016 12:15
Acura previews new design language with Precision Concept
Acura arrived with a bang during the 2015 North American International Auto Show (NAIAS) with the all-new NSX. For 2016 however, Acura kicked it up a notch after debuting the Precision Concept.
The sleek and aggressive looking concept according to Acura, previews the company's 'bolder and distinctive' future in terms of vehicle design. Moreover, the automaker stated that it was designed by the Acura Design Studio in California to convey the brand's DNA of 'Precision Crafted Performance'.
“There is no more clear promise for the Acura brand than Precision Crafted Performance. We're committed to infusing this core Acura promise into every facet of our products and every aspect of our relationship with the customer,” said Jon Ikeda, Vice President and General Manager of Acura.
Style-wise, the Precision concept is dominated by sharp lines and muscular shapes. At the front is the new Diamond Pentagon grill that is flanked by 'Jewel Constellation' LED headlights and an aggressive-looking bumper. Over to its side, the four-door concept has massive rear wheel arches, broad shoulder lines, hidden door handles and huge 22-inch wheels. Moving towards the rear, it features a coupe-like profile thanks to the sloped roofline that goes all the way towards the back. It also has LED taillights, dual exhausts and what appears to be a diffuser.
In terms of dimensions, the Precision Concept measures 5,181mm long, 2,133mm wide, 1,320mm tall and has a 3,098mm wheelbase. With it, Acura stated that the Precision Concept gives off an ultra-low and wide stance that fits the car.
The cabin has a sporty and handcrafted finish where that shows the brand's modern interior design. Notable features inside the car include the: double-layered instrument panel, front bucket seats, 'floating' rear seats and handcrafted speakers made from exotic wood.
A race-inspired steering wheel, paddle shifters, heads-up display, curved multi-information screen and Integrated Dynamics Systems (IDS) controls provide the necessary controls and display for the driver. The infotainment system can also scan an individual and set the appropriate music settings, navigation and even the car's performance.
“The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA. The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models,” said Dave Marek, Acura global creative director.
As it is a design study according to Acura, there is no word if the Precision Concept will become a future production model.